Ethical Use of Virtual Reality in Real Estate

One of tesidential real estate agents' job is to help sellers get the highest sale price possible in the shortest amount of time. Many realtors and homeowners are starting to embrace technological advancements such as virtual reality in staging. This trend is on a rise as virtual reality (VR) today can function as a tool to help prospective homebuyers tour homes and imagine themselves in them.
 

The purpuse of Virtual Reality in Real Estate There are 2 goals: one is to give people the freedom to be any place at any time without the burden of traveling, and do it as realistically as possible. The other is the above mentioned digital home staging, when a property is either before construction, renovation or just unequipped and unfurnished. Researches show that most of us simply cannot imagine a different wall color, door size, or even ourselves at a home that lacks at least basic furniture.

MAKE HOUSE HUNTING MORE EFFICIENT

Virtual reality has the potential to make house hunting more efficient for buyers and simplify the showing process. A Realtor can have a VR headset with them and quickly show their clients a range of properties so the buyer can get a sense of whether it’s worth a visit or not. This is helpful when clients are on a time crunch or remote, and it adds value to your interactions because it’s reinforcing the fact that we aren’t wasting their time.
 

REDUCE STRESS OF BUYING & RELOCATING

Virtual reality is a prime tool for helping remote buyers get a better sense for what they are purchasing. Because virtual reality takes you inside a home, you can get an idea of how bright the kitchen is and if a bathroom is too small for your liking, all without actually having to be in the home. This is a great tool for those who can’t make a special trip to tour a property in person. 
 

VISUALIZE NEW PROPERTIES IN DEVELOPMENT

It can be difficult sometimes to visualize a property when in reality it is a muddy hole in the ground and a floor plan. Through a VR experience, prospective buyers can tour units in virtual reality, “walking” around specific floorplans and potential layouts that are not even constructed. Thanks to drones, virtual reality can even incorporate the view a buyer may have in a high-rise unit.
 

VISUALIZE NEW PROPERTIES IN DEVELOPMENT It can be difficult sometimes to visualize a property when in reality it is a muddy hole in the ground and a floor plan. Through a VR experience, prospective buyers can tour units in virtual reality, “walking” around specific floorplans and potential layouts that are not even constructed. Thanks to drones, virtual reality can even incorporate the view a buyer may have in a high-rise unit.

Being able to see and experience a prospective space is a huge deal. Using digital tools is welcomed and has particular advantages, yet requires realtors to inform their clients and online visitors that the interior photos have been virtually staged, therefore the actual stage of renovation, pavings, colors, or furnishings can be different in reality. Our aim is to present a true picture in our advertising, marketing and other representations.